- September 9, 2019
Oﬃce automation refers to the varied computer machinery and
software used to digitally create, collect, store, manipulate, and
relay oﬃce information needed for accomplishing basic tasks.
Event automation is the product of innovation in the traditional event management software. It enables event planners to automate the entire process of event management right from registrations, event promotion, marketing, execution to feedback.
Event management is a complex task that requires a lot of multi-tasking. The job consists of managing multiple aspects from registrations, venue sourcing, risk management, crowd control, resource utilization, to feedback and event ROI measurement.
Event planners can now automate all those tasks that were initially carried out manually using any event based software, be it creating an event website, setting up event registrations or sending out mailers to your attendees. We have now stepped into the era of end-to-end automation.
The biggest advantage of event automation is the simpliﬁcation of various processes related to event
planning. Step by step instructions and guide for each and every work is done with accurracy. Even though various processes with regard to event planning were digitised, it had become diﬃcult for the event planners to cope-up.
Lack of technical knowledge is a major problem. Without proper knowledge on how this works, one can not make the right use of the existing technology . Event automation can make life simpler as it is a one-stop solution for all of the event planner’s needs.
You can manage registrations,ticketing, e-mail marketing campaigns, event promotion campaigns and almost everything from one place. Also, as the entire process is automated, one doesn’t really need to be all that tech-savvy for utilising event automation software. It just requires one run-through, and the basic idea to get to know all the features of the software and you’re good to go.
Think about it this way, would you rather spend all your time and money on different tools for registrations, event website, event app, ticketing and any other requirements and pay each vendor separately? Or you would prefer if every tool was provided to you in one place in an integrated package with a ﬁxed price? Event automation does just that. It is your loyal friend
that stays with you from beginning to the end, saving up your time and money. Adding data to a set format and customising it is quicker than going through the tedious process of manual coding. The software does the work for you, thus leaving plenty of spare time on your hands for other important details to be planned.
One misconception that event planners may have at times is that
event automation may leave no room for differentiation. How is one event
website created using the same features and templates different from
the other, cause every client wants something new and different from the
ones already existing. However, event automation does leave a huge room
for customization. You can make changes as per your and your clients
Despite using the same features and themes, it is possible to add your own touch to every aspect of your event. Customization is instantaneous and quicker through and event automation software as compared to the traditional event management software. You can add your own colour schemes, logos,images and details as per your liking.
Two of the major areas covered by event automation software when it comes to event marketing is e-mail marketing and Social Media promotion. Event automation makes event promotion and event
marketing quite simple and convenient.
It is possible to schedule your mailers with a set template of the content that is to be sent through these e-mails. It also takes care of the social media updates that are to be posted.
It is thus easy to set up such campaigns. What’s best is that the software also provides integration with tools such as Google Analytics to track the progress of your campaigns. This helps you measure the progress of your marketing campaigns easily and optimise it accordingly.
With multiple tasks simpliﬁed, it is easier to plan large scale events easily. The focus of the event planners can be on optimising all these processes using the time and budget saved using automation.
Creativity does not lie in just the ambience it is also about the
quality delivered to the clients, be it a business meeting induction, or
a farewell speech, or a small family gathering or even a simple
invitation. Connecting with the people to its maximum is also equally
As mentioned already, being creative with just the décor or having a creative theme is not truly enough. Find different ways to be creative, showcase your designs in various ways. Having a different cuisine, or serving food in an innovative way, using lights and led screens. You can also experiment with the seating arrangement and stage design. Even the smallest of the details can play a major part if it is inventive. Trying out various color combinations and having napkins folded in a fancy artistic way, table cards and centrepieces can also be very impressive. After all creativity is intelligence having fun.